I have pale skin. Call it ivory, fair, alabaster, whatever you want. I'm pale. In the summer I don't tan or even burn. I sometimes try self tanner but it's a lot of work. But I've come to terms with it.
My biggest issue is finding a foundation that works for me. It's so hard to find light enough foundation that I don't even bother trying the drugstore anymore. Even worse, I have neutral undertones, which is apparently rare in the makeup world.
But I have found one foundation perfect for me. It's the Marc Jacobs Genius Gel Foundation and I won't sugar coat it, it's expensive. It's a sheer to medium coverage, which is awesome because it doesn't dry up your skin. But it also blends in smoothly. I am very conservative with application, just squirting little bits on my finger and dotting it along my face.
My secret weapon is my brush, the Artis Oval 7. I was nervous dishing out $60 for a brush. But it was so worth it. I'm using about half as much foundation as I used to thanks to this brush. No wonder Kim K uses it. I recommend watching some of the videos on their site to see how they apply it. You can just sweep it across the face, no swirling needed. And make sure to wash it regularly, since it's so dense. I use beauty blender's solid (I actually don't even own a beauty blender but it works great on brushes too).